Privacy Policy

Last Updated: February 2026

1. Introduction

Welcome to the privacy policy for RT AUTOMATION. We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and protect your information when you visit our website (https://rtautomation.co.uk/), use our contact form, or interact with our tracking technologies.

2. Important Information and Who We Are

RT AUTOMATION is the “Data Controller” and is responsible for your personal data.

Contact Details:

  • Company Name: RT AUTOMATION

  • Postal Address: Unit 7, Pillings Road, Oakham LE15 6QF, Rutland, UK

  • Email: info@rtautomation.co.uk

  • Telephone: +44 1572 868 388

3. The Data We Collect About You

We collect personal data through two main methods:

A. Information You Provide Voluntarily

When you use our contact form, we collect:

  • Identity Data: Name.

  • Contact Data: Email address.

  • Communication Data: Subject and the content of your message.

B. Information Collected Automatically (PixelYourSite)

Our website uses the PixelYourSite plugin, which allows us to integrate tracking technologies (such as the Meta Pixel and Google Analytics). These tools automatically collect:

  • Technical Data: IP address, browser type, time zone settings, and operating system.

  • Usage Data: Information about how you use our website, pages viewed, and links clicked.

  • Marketing & Tracking Data: Information used to measure the effectiveness of our advertising and to show you relevant ads on social media (e.g., Facebook/Instagram).

4. How and Why We Use Your Data

Under UK GDPR, we must have a “lawful basis” to process your data. We use your data for:

  • To respond to your inquiries: (Lawful basis: Legitimate Interests). We need your contact info to answer your messages.

  • Website Analytics: (Lawful basis: Consent). Using PixelYourSite to understand how visitors use our site.

  • Targeted Advertising: (Lawful basis: Consent). Using pixels to serve relevant ads on platforms like Meta or Google.

5. Cookies and Tracking Technologies

Our website uses cookies to distinguish you from other users.

PixelYourSite helps us manage pixels that store cookies on your browser. You can manage your preferences through our cookie consent banner. If you wish to disable tracking, you can also adjust your browser settings to refuse all or some cookies.

6. Third-Party Links

Our website includes links to external third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these websites and are not responsible for their privacy statements.

7. International Transfers

Some of the third parties we use (like Meta or Google) are based outside the UK. This means their processing of your personal data will involve a transfer of data outside the UK. We ensure a similar degree of protection is afforded to it by ensuring these providers use specific contracts approved by the UK (Standard Contractual Clauses).

8. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal or reporting requirements.

9. Your Legal Rights

Under UK data protection laws, you have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate data.

  • Request erasure of your personal data (“the right to be forgotten”).

  • Object to processing or request restriction of processing.

  • Withdraw consent at any time (for cookies/marketing).

To exercise these rights, please contact us at info@rtautomation.co.uk.

10. How to Complain

If you are unhappy with how we use your data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO.

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